Digital Marketing Careers

Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really inspiring, while many of them were a bit cringe-inducing However, most of them had an objective – they were designed to make you aware of a product and try to influence you to buy it. Companies spend huge chunks of money for advertising and marketing their product – it’s their way to attract new customers and enlarge the customer pool. You might have already guessed that marketing is highly dependent on consumer trends. So, now, where does digital marketing come in here? Try to recall the last time you actually sat before a television set for a prolonged period. Most of you may not remember it. That’s because, with the internet and easy streaming of TV shows, people have shifted from television sets to the Internet. With this change, companies have also shifted from traditional advertising to digital marketing – bringing advertisements to your mobile or computer screen. However, since the internet is almost endless, digital marketing has to deal with a lot of skills and roles so that you can cut through the competition. It has become a very lucrative option and the demand of digital marketers is increasing.

Utilization of skills: In the modern world, companies are looking for people with soft skills. If you are someone from the middle-income bracket and have some digital skills under your belt, then you can upscale yourself by learning more skills, especially in this area. Planned learning of skills can eventually take you forward in your future expeditions.
Versatile field: In many different fields, if you have already taken a specialization, it becomes difficult to shift your path. You might have to go through extensive training. However, with digital marketing, very little training is required for you to make the required switch. In most cases, digital marketing fields have something for everyone. You can build up on your existing skills and learn new skills on the job.
Evolving industry: When a person is looking for a job, they also search for job security. Hence, they would often go to an evolving industry which may not go through a possible emergency shutdown. Digital marketing is quite new in that aspect and it is always growing. If you are eager to learn and improve, there’s always something around the corner.
Since there are several roles to fill up when you are in this industry and different creative marketing strategies that you can develop, digital marketing will not only place you in a secured field but also help you invest yourself completely in the industry. Check out the digital marketing roles blog post to learn more about the various career options in digital marketing.

Earnings: Digital marketing jobs are in demand and so, there is a lot of opportunity for you to negotiate your remuneration. One of the best things about digital marketing is that you do not have to be in-house to work. You can also work as a freelancer or remotely. If you have the experience or the skill and if you can show your achievements, then you can negotiate and get your desired salary in this field. In India, the different roles in the digital marketing field have separate salary slabs.
Creativity: Digital marketing is a very creative discipline. Unlike many technical professional fields, digital marketing provides an opportunity for many creative people. There are jobs in writing, designing and audio and video production. Plus, developing marketing strategies, solving problems and finding ways to engage audiences require creative solutions as well.
Training as you please: It has already been established that digital marketing is a field where you need to learn new skills to keep going up the ranks. However, the best part is that you can train at your own pace and within your own comfort level. If you are working as a freelancer or engaged in a work-from-home contract, then you can learn in your own home.
You can take up online courses to help you with your skill training. You can even volunteer to build a website or a blog and engage in social media management of your personal page. It will help you to create an amazing portfolio for yourself. Plus, most of these skills do not require a lot of financial investment from your end too.

7. Working in a diverse environment: It is not a mystery that networking really helps, especially when it comes to professional growth. When you enter the digital marketing field, you have the opportunity to expand your creative side since you will be meeting a lot of different people with different skill sets. By working with different people, you get a chance to not only learn from them but also get a new direction in life, like understanding a new skill which will enrich your portfolio further.

Disadvantages
Like most other disciplines, digital marketing has its cons too. Some of the cons of digital marketing are:

Regular learning and flexibility – Ongoing learning in digital marketing can be both a pro and a con for this field. While learning new things is always beneficial, the extremely dynamic nature of digital marketing can make learning a bit hectic. You may have to stay on your toes as you try to understand the trends and learn something new. You also have to be flexible and change your methods frequently based on the changing trends of the market.
High competition – Like any other field, digital marketing has a lot of competition. However, since this field is quite creative in nature, the competition increases even further. As a digital marketer, one of your chief goals will be to rank your page or website on Google and make it come up on the first page. Hence, you will not only be competing with other top pages, but also with several blog pages and websites. The competition is on a global scale making it even more difficult to breakthrough.

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Filmmaking Institutions – Crafting Careers

Today, the art of filmmaking is on the minds of youngsters. They think about editing, copywriting, filmmaking and digital photography at the early stages of their life. All this has become possible because of the growing number of filmmaking institutes and encouragement they get from the media institutes and colleges. Aspiring filmmakers can easily learn the art of filmmaking by deeply studying with experts in the field. They can join the best colleges and institutes in order to gain knowledge and refine their skills. Filmmaking institutes also allow students to go behind the scenes/drama/picture/emotions and learn visual articulation directly from the master and leaders.
There are many established filmmaking institutes and colleges that encourage students to enroll and learn the art. They offer unique, innovative and sustainable courses that can help students to shape their career. The modern institution of higher learning helps students to meet their educational objectives by offering them a diverse and global curriculum and excellent academic programs of the highest quality. These institutes are dedicated to a student-centered philosophy and offer them complete guidance so that they can learn easily and take their own decisions.

The filmmaking institutions effectively make higher education accessible to aspiring students through interactive, strong, professional and real-time courses. They offer certain courses online too, so that students can learn while they are on the job. Students can take advantage of the latest technological innovations, creativity, and other modern equipment offered by the institutes to impart education.

These institutes provide specific guidance to the students through the expertise of dedicated faculty. They provide the most advanced and the newest technologies so that students can easily learn the art. Even the students are exposed to the resources that are rare. The environment provided is so beneficial that students are motivated to learn more. Regular workshops and seminars help students to know about the trends and the industry norms.

Teachers deliver the highest quality educational programs and encourage students to make documentaries. They encourage students to participate in the festivals, events and galas to show their movies and pictures while learning different skills. The support system of these institutes offer professional skills, knowledge, and expertise to students to help them realize their lifelong educational objectives.

Students can enroll for master degree and other regular filmmaking programs to achieve their goals. Needless to say, these institutes can make a better career of students in the field of filmmaking, editing and digital photography.

About The Author
Children’s International Film Festival, or CIFF, is a non-profit yearly festival organized by The Film Studio FZ LLC, Dubai for teenagers and pre-teen. They organize filmmaking workshops and competitions to encourage young talent into film production. They move with an aim to set internationally recognized standard of excellence in films and videos created for children.